Blue Sky Roadside Services
On the road in Russia
Roadside services in Russia are evolving fast, and Blue Sky wants to become the market leader. It challenged us to develop a brand environment that would help it stand out – from the welcome sign by the roadside to the enjoyment of a delicious warm coffee.
Our solution included masterplanning, architecture and interiors. The flexible, contemporary buildings are set within a landscaped park. Inside, the retail and catering spaces are integrated within an open, welcoming environment.