February 2018

Regent Street Chinese New Year

We recently created the visuals for Regent Street’s Chinese New Year campaign.

They are currently offering a chance to win a £100 Gift Card as part of the celebrations for the Year of the Dog. If you would like to enter the competition check out this link

To give the campaign a contemporary feel we steered clear of brush strokes, creating assets with the same simple bold shapes of the Regent Street brand.

Two colour variations were created to target different Regent Street audiences. For Chinese social media we used a more contemporary and less traditional palette, as the audience are wearier of the traditional clichés.