March 2017

Being part of Liverpool's future at Albert Dock

Small Back Room are proud to be working on the repositioning of Albert Dock in Liverpool as part of the food led regeneration of the iconic place.  Small Back Room are the lead creative agency working on core messaging, leasing materials, installations and activations around the dock. As well as the gradual migration of the consumer marketing to embrace the evolution of this historical destination.

The new vision for the future of Liverpool's Albert Dock was announced at the beginning of March at an informal lunch where Aberdeen Asset Management, with the help of Small Back Room, shared it's vision for the evolving retail and leisure offer.

Liverpool's Albert Dock is the most visited free attraction in the North West and we are proud to be part of such an exciting opportunity. Small Back Room Managing Director, Gavin Tuck, was at the launch to present the new creative direction and said: "We are embarking on a journey of change, one that will improve the overall attraction of Albert Dock. It's the creation of a vision for the future direction of Albert Dock, to meet the needs of all the customers that we serve in this incredible waterfront location".

Needless to say we are all very excited to be working on such a prestigious project and can't wait to share more details at a later date.