Down by the River

When a place has this much to offer, a brand has to do so much more than just tell the story. As part of the place experience, the brand was designed to connect the individual offers into exciting consumer journeys – and as a navigator it encouraged visitors to discover often missed attractions such as the Riverside setting.

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It was our goal to capture the true sense of place and bring together the past, present and future through an inclusive brand strategy and a playful approach to design. A bespoke typeface was designed to represent the undulating nature of the Thames and a messaging framework was introduced to headline place experiences in every instance.

Working closely with the team at Kingston First we also delivered a new website, town centre installations and campaigns to support the town centre.