The Pollen Estate

East Mayfair

The Pollen Estate proudly oversees an impressive part of modern Mayfair that throughout the centuries has been shaped by world class developers and architects. Today, the Estate continues to proudly oversee premium office space and retail outlets on Savile Row, Cork Street, Old Burlington Street and Clifford Street.

The copy on the site had to be gathered from all the tenant retailers and crafted to create a consistent tone of voice. In addition Small Back Room set up and managed a photographic shoot providing the Estate with a library of 'hero' images to use not only on the site but across all their marketing materials.

We built a contemporary website and created a brand identity that strategically reinforces The Pollen Estate values, messages and desired public image, both visually and contextually.