Tata Global Beverages

A toolkit with taste

Tata Global Beverages needed a way to help managers access brand personality and product information easily and on the go. To make sure this wasn’t the kind of document that gets stuffed in a drawer and forgotten about, we developed a comprehensive and user-friendly information toolkit – with tea at its heart.

The toolkit folder contained a range of information cards covering everything from the Tata brand and drinks range to tips for holding effective meetings. It was also designed as a work filing system, and included a unique USB stick: a handy gift pre-loaded with branded documents.

The teapot-shaped USB was loaded with Brand guidelines, templates and lots of useful info