St Christopher's Place

Classic Englishness with a twist

When St Christopher’s Place needed to refresh its brand identity, we asked shop owners, fashionistas and food lovers what sets the West End destination apart. Our conversations led to ‘Discover St Christopher’s Place’: a new look-and-feel that reflects both a cosmopolitan attitude and English style with a twist.

The new identity has been used as the basis for maps, a directory, posters, signage and the new St Christopher’s Place website.

We commissioned photography to showcase the architecture of St Christopher’s Place and give the new identity greater resonance.