Konditor & Cook interior shop

Konditor and Cook

London's Cake Shop

Konditor & Cook – a London based premium cake retailer asked us to create a new store for them to aligned to their re-positioned brand identity as ‘London’s Cake Shop.’

Located in the heart of London’s busy Fitzrovia, the new shop combines traditional and contemporary elements.The importance of visual identity was essential to the store, so the original historic façade details remained and the store was coloured the company’s signature purple.

The interior is long and narrow with the sales area located on the ground floor and an extensive preparation area in the basement. Hugging one side of the retail floor is a slim dresser unit employing a collage of adjustable shelving to support seasonal and packaged products. Opposite to this sits the highly visible and hard working main counter with the graphically designed menus and advertising boards behind.

Our material palette drew on the heritage of this type of retailer, employing a combination of Carrera marble counter tops and reclaimed pine cladding to form a textured and authentic interior and a perfect backdrop to the delicate and colourful products on display. But all is not antique. With a changing neon light installation and a mysterious pink panelled door to add a touch of humour, the shop's brand design offers a memorable experience for all its customers.