Grosvenor hero image

Grosvenor

Introducing Grosvenor’s London

When property group Grosvenor quietly refers to its London estate, it actually means some 300 acres of Belgravia and Mayfair, which it has owned for centuries. That means Grosvenor really is a landlord like no other, and the way Grosvenor do business is as important as the business they do – a fact we’ve communicated in our brochures produced for the company.















 

The brochures are bound and boxed, with debossed cover text

These premium publications have sought to show the quality and range of the properties available, but also change some preconceptions. We wanted to demonstrate that the areas, whilst offering unique history and character, are very much alive and indeed 'liveable'.

The brochures reflect the high end nature of the product. With premium print specifications and elegant design, supported by considered copywriting, these are timeless pieces. Though not, perhaps, as timeless as Belgravia’s classic architecture...

We commissioned a photographer to shoot around Mayfair and Belgravia, capturing people going about their everyday business – at work, shopping, catching a bite to eat. We used these stunning images to help illustrate Grosvenor’s in-depth knowledge of the neighbourhoods, and its approach to managing them.















 

The right images were vital –

interior and exterior