Fenwick Elliot hero image

Fenwick Elliott

Evolution of a brand

Construction and energy law specialists Fenwick Elliott know that evolution is good for business. That's why, with the impending launch and move to their new offices, they felt the time was right to refresh their brand. Having created the original brand over 9 years ago, Small Back Room were asked to help push the brand in a brave new direction.

Our aim was to retain the essence of where Fenwick Elliott came from, whilst recognising the need for a clear, flexible and clutter free language to reflect the brand values. 

These values are very much apparent in the way we defined the use of typography, colour, photography and the tone of voice within all communication. 

There was also a need to differentiate and elevate the Fenwick Elliott brand in a competitive marketplace.

We have created a new freestanding logotype. Using a san serif font and replacing the original lowercase typestyle to capital letters gives the brand authority, clarity and a point of focus. Our approach is modern, natural, and set in the world they work in. This makes the brand unique and distinctive within the sector Fenwick Elliott operate and allow them more creative experimentation. 

As part of the refresh, Small Back Room have activated the brand through various touchpoints including a new responsive website, advertising campaigns, print collateral, brand guidelines and environmental graphics.