April 2015

Small Back Room At Mipim 2015

Small Back Room were back in France for the annual worldwide leading property exhibition MIPIM Cannes.

SBR have now been attending this great event as exhibitors for the last 26 years, since inception and it never disappoints us. It has great talks from industry leaders and the chance to meet and greet old friends and forge new relationships. The event lasts three and a half days and is attended by over 20,000 people from the property industry. It is a great experience for market sharing and networking as well as a great opportunity to hear insightful presentations from experienced international professionals.

Small Back Room has a history of attending the event and will definitely be there again next year. Although a large investment for us as an agency – we believe it worth it.

The SBR stalwart that has been to every single MIPIM event since the beginning is CEO and founder of our agency, John Rushton, who had this to say about the event:

“It’s strange that we have to thank the French for giving us the opportunity to meet our UK neighbours in the property sector. Because we are taken out of familiar turf and ‘captured’ for a few days we all make an effort – and it works. Everyone is there to promote their business and meet people who will help them. It’s not a ‘one year, try it out and then we’ll see ...’. It’s an investment of a few years, or in our case, a lifetime!

But is does work. Small Back Work has now worked in 45 countries now and understand 45 cultures, and of course the UK where our culture coverage runs from Aberdeen to Aylesbury, Hereford to Harlow, the Brecon Beacons to Basildon ... and of course placemaking and branding in most of London ...”