March 2017

SBR start work on destination Morocco

Small Back Room are delighted to announce it has begun works with the Morocco Tourism Board on an exciting new project. We are part of a group, an international consortium of researchers, project managers, advertising agents and of course SBR who have been appointed to review and create a revised identity for the whole tourism offer for Morocco.

This will include city, regions and activity identities.

John Rushton who heads the team says “It's an exciting project which is a perfect match for our skills and experience. We work extensively in North Africa and the Middle East and understand the cultures and people. Branding comes as a primary skill for us so we are able to bring exciting and ‘future-proof’ solutions to the client team.”

Work on the project will begin immediately after a lengthy tender process in which Small Back Room were chosen along with a select group of international consultancies to deliver the new brand. The consortium consists of: Boomerang and Ipsos from Morocco, Paul Morgan and Connivence from France and Small Back Room from the UK.

Watch this space for exciting updates.