Bond Street
Brand Completed This month we completed the creation of a brand for the iconic Bond Street. Our work has spanned five months and has included a two month research programme in order to define the concept of luxury and the motivations of the luxury
customer. The key idea is that Bond Street is a curator of retail. Together, retailers and the street combine to put on an unrivalled show.
LG Comms Place Shaping Tool Kit Small Back Room has been asked by LG Comms to create a place shaping tool kit. Our work in destination
branding and regeneration projects has given us some excellent insights on the subject that we want to share with local government communicators. The tool kit will be launched in May.
Centros
Just a brief note to thank and congratulate
the SBR team for their significant efforts to deliver our first
ever BCSC stand. The 'bar' of expectancy has now been set very
high.
Given the level of complication particularly with the 'I bar'
it was a fantastic end result.
Centros Miller were keen to portray an energetic and purposeful
brand message to the conference and we are all very pleased
and proud of the result.
We look forward to working with the team next year. David Lewis Associate Director
April 2009 - SBR are delighted to announce we will be responsible for the design, project management and development of the entire retail offer within the British Museum. Consisting of four shops our challenge is to create a compelling shopping experience for visitors to one of the most popular museums in the world. April 2009 - Small Back Room have been commissioned to develop a name and brand identity for The UK Cards Association. The identity is currently being rolled out across print and online materials. April 2009 - We are delighted to have been appointed to work on creating the destination brand for Northumberland. This will be an ongoing relationship with the tourism organisation to help position Northumberland
as a leading UK tourist destination.
